GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BEHR generated 100% of its revenue exclusively through Home Depot during the January–May 2026 tracking period. The brand's average product price stood at $115.84, with pricing trending upward by 18.7% over the observed period. Revenue demonstrated strong momentum, growing 39.6% over the tracked months, signaling increasing consumer demand. BEHR's top-priced product reached $368.00, highlighting the brand's presence in premium segments alongside more accessible options. The brand's single-retailer concentration at Home Depot underscores a deeply embedded exclusive partnership strategy in the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 41% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BEHR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BEHR.
BY REVIEW COUNT
Across 2.81B ratings on 1 channel, BEHR averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 2.81B ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$368.00
Price
$1.84M
Revenue
$233.00
Price
$1.16M
Revenue
$199.53
Price
$798K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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