GRIPS CUSTOMERS & RESEARCH PARTNERS
BEHR, owned by Masco Corporation (NYSE: MAS), experienced a significant revenue decline of 20.0% during the January-August 2026 period tracked across in-store channels, according to data from Grips Intelligence. The brand's average product price stood at $127.48, though pricing increased 3.2% overall during the measurement window. All of BEHR's tracked revenue was concentrated through a single retail partner, with top-performing SKUs ranging from $77.98 to $368.00 in average price across various paint formulations and sizes. Most recently, the brand faced month-over-month headwinds with both revenue and average pricing declining by 4.8% and 4.2% respectively in the final measured period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BEHR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BEHR.
BY REVIEW COUNT
Across 2.73B ratings on 1 channel, BEHR averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 2.73B ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$302.00
Price
$179K
Revenue
$302.00
Price
$138K
Revenue
$302.00
Price
$123K
Revenue
$302.00
Price
$122K
Revenue
$302.00
Price
$106K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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