GRIPS CUSTOMERS & RESEARCH PARTNERS
STIHL, owned by private company Andreas Stihl AG & Co. KG, demonstrates strong in-store channel concentration with Ace Hardware accounting for 98.8% of revenue share during the January-August 2026 period, according to Grips Intelligence. The brand's average product price stands at $87.57, though overall pricing has declined 3.7% since the beginning of the tracked period. Recent momentum shows month-over-month revenue growth of 2.2% as of late summer 2026, despite a year-to-date decline of 5.4% from the start of the measurement window. Top-performing products span a wide price range, from engine oils under $30 to premium chainsaw chains exceeding $600, reflecting a diverse product portfolio across both major retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for STIHL on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for STIHL.
BY REVIEW COUNT
Across 196K ratings on 2 channels, STIHL averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 196K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
