GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Menards, Lowes, and Ace Hardware, Armor All demonstrates a strong market presence with Amazon commanding a dominant 73.2% share of the brand's total revenue. The brand has shown impressive momentum with revenue growing 19.5% over the tracked period, signaling increasing consumer demand. Armor All's average product price stands at $13.95, with pricing trending upward by 8.4% overall, reflecting both product mix shifts and broader pricing strategies. Menards holds the second-largest revenue share at 11.5%, followed by Lowes at 7.5% and Ace Hardware at 6.8%, indicating a diversified but Amazon-heavy retail distribution. This pricing and revenue trajectory positions Armor All as a brand capitalizing on sustained consumer interest across multiple retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Armor All on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Armor All.
BY REVENUE
Armor All sells 70% online and 30% offline. Online runs through 2 channels; offline through 3.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 1.77M ratings on 5 channels, Armor All averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.77M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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