GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Armor All maintained an average product price of $14.57 across tracked retailers during Q1 2026 (January 1 to March 31, 2026). Amazon dominated as the brand's leading retail channel, commanding a significant 75.2% share of total revenue. Menards.com followed as the second-largest retailer at 9.7% revenue share, with Lowes.com and Acehardware.com closely competing at 7.2% and 7.0% respectively. Notably, Armor All's product pricing varied considerably across retailers, with Amazon listings reaching as high as $66.15 for specialty items like wet/dry shop vacs, while Menards offered entry-level products starting around $4.04. This retail concentration on Amazon suggests that the brand's online-to-offline distribution strategy remains heavily weighted toward the marketplace giant, with home improvement retailers splitting the remaining quarter of revenue nearly evenly.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 24% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Armor All on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Armor All.
BY REVENUE
