GRIPS CUSTOMERS & RESEARCH PARTNERS
Rain-X, owned by private company National Carwash Solutions, generated an average product price of $16.25 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. Amazon dominated the brand's revenue share at 79.1%, followed distantly by menards.com (11.4%) and acehardware.com (7.1%), indicating highly concentrated online retail dependency. Despite modest overall revenue decline of 0.6% year-to-date, the brand achieved a 3.0% increase in average pricing, suggesting successful premium positioning. Recent quarterly performance from June through August showed minor headwinds, with revenue dropping 1.2% and average prices declining 2.3% month-over-month in the most recent period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rain-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rain-X.
BY REVENUE
Rain-X sells 78% online and 22% offline. Online runs through 2 channels; offline through 3. Online share has moved from 3% in Apr to 81% in Aug.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 11M ratings on 4 channels, Rain-X averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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