GRIPS CUSTOMERS & RESEARCH PARTNERS
AT&T (NYSE: T) demonstrated strong growth momentum during the first eight months of 2026, with overall revenue increasing 18.2% since the beginning of the year according to Grips Intelligence in-store data tracked across major retail channels. The brand's average product price climbed to $73.99, reflecting an 8.6% increase over the period, while pricing for individual items rose 2.0% in the most recent month to $77.19. Amazon dominated the channel landscape with a commanding 92.3% revenue share, followed by Best Buy at 5.1% and homedepot.com at 1.4%, indicating a heavily concentrated distribution strategy. Premium product variants are driving price performance, with the highest-priced items reaching $166.92 on average, suggesting successful positioning in the upper market segment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for AT&T on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for AT&T.
BY REVENUE
AT&T sells 94% online and 6% offline. Online runs through 2 channels; offline through 2. Online share has moved from 29% in Apr to 95% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 3.03M ratings on 3 channels, AT&T averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.03M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$66.51
Price
$1.05M
Revenue
$82.82
Price
$1M
Revenue
$112.63
Price
$524K
Revenue
$95.21
Price
$193K
Revenue
$179.82
Price
$183K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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