GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, Acehardware.com, and Menards.com, Midland maintains a strong retail presence with an average product price of $83.39. Amazon dominates as Midland's primary sales channel, commanding an impressive 82.4% of the brand's total revenue share, followed by Lowes.com at 11.7%. Notably, Midland's average price has increased 9.3% over the tracked period, signaling a shift toward higher-value product sales or strategic price adjustments. Lowes.com carries Midland's premium-tier offerings, with individual product prices reaching up to $857.83, significantly above the brand's overall average. The remaining revenue is distributed between Acehardware.com at 4.3% and Menards.com at 1.2%, indicating a highly concentrated retail strategy centered on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for MIdland on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MIdland.
BY REVENUE
MIdland sells 92% online and 8% offline. Online runs through 2 channels; offline through 4.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.87M ratings on 4 channels, MIdland averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.87M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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