GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Nikon generated an average product price of $377.28 across tracked retailers between January and March 2026. Amazon dominated Nikon's revenue share at 82.4%, with Best Buy accounting for 17.1% during the same period. Nikon's overall revenue dropped 41.3% over the tracked quarter, despite a 2.2% month-over-month revenue increase in the most recent month. The brand's average price saw a 5.2% month-over-month uptick, suggesting a shift toward higher-priced products such as the Nikon Z 8 and Z6III mirrorless cameras, which retail between $2,097 and $3,560 depending on the retailer. These insights highlight notable pricing dynamics and channel concentration trends for Nikon in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 41% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Nikon on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Nikon.
BY REVENUE
$2,899.95
Price
$61K
Revenue
