GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Nikon generated nearly half of its revenue through Amazon (49.5%), followed closely by Newegg at 40.2%, with Best Buy accounting for just 9.9% of revenue share between January and May 2026. The brand's average product price stood at $517.83 across all tracked retailers during this period. Notably, Nikon's overall revenue declined 17.1% over the observed timeframe, signaling potential headwinds in consumer demand or shifting competitive dynamics. Meanwhile, average prices dropped 23.5% overall, suggesting increased discounting or a shift toward lower-priced product mix across its retail footprint. The near-even revenue split between Amazon and Newegg highlights Nikon's strong dependence on online marketplace channels rather than traditional electronics retailers like Best Buy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Nikon on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Nikon.
BY REVENUE
Nikon sells 89% online and 11% offline. Online runs through 2 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 410K ratings on 3 channels, Nikon averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 410K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,137.30
Price
$177K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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