Vivitar

Vivitar Market Overview

According to in-store data from Grips Intelligence, Vivitar recorded an average product price of $16.39 across tracked retailers including Office Depot, Best Buy, Amazon, and Newegg during the January to May 2026 period. Office Depot emerged as the dominant retail channel, commanding 51.5% of Vivitar's revenue share, followed by Best Buy at 38.3%, together accounting for nearly 90% of total revenue. Notably, Amazon captured only 5.4% of Vivitar's revenue share, suggesting the brand's sales strength is concentrated in traditional retail partnerships rather than e-commerce giants. The brand experienced a 19.7% decline in revenue over the March to May 2026 period, even as average prices edged up by 2.4%, indicating that rising prices may be contributing to softening demand. Vivitar's retail footprint and pricing trends suggest a brand navigating a challenging period, with performance heavily reliant on its Office Depot and Best Buy channels.