Vivitar

Vivitar Market Overview

According to in-store data from Grips Intelligence, Vivitar recorded an average product price of $16.29 across tracked retailers during Q1 2026 (January–March), with overall revenue growing 9.5% over the period. Office Depot dominated Vivitar's revenue share at 52.4%, followed by Best Buy at 39.1%, together accounting for over 91% of the brand's total revenue. Amazon and Newegg captured smaller portions at 5.2% and 2.8% respectively, indicating Vivitar's heavy reliance on traditional retail channels. Despite a 5.8% month-over-month decrease in average price, the brand's overall average price still rose 1.5% across the quarter, suggesting strategic promotional activity paired with longer-term price stability. These dynamics position Vivitar as a value-oriented brand with a concentrated retail footprint anchored by Office Depot and Best Buy.