GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to August 2026, Sunpak, manufactured by Infrared Dynamics Inc., a private company based in Yorba Linda, California, has experienced a challenging performance period with year-to-date revenue declining 0.2% and average prices falling 9.7% since the beginning of the tracked period. The brand's retail presence is concentrated entirely through Best Buy, which accounts for 100% of channel revenue share during the analysis window. Recent momentum has weakened further, with revenue dropping 8.4% in the most recent month tracked and average product pricing declining 3.3% in the same period, indicating intensifying competitive or demand pressures. The brand's portfolio spans a range of price points from approximately $30 to $94, with an overall average product price of $47.06 across the measured period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sunpak on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Sunpak.
BY REVIEW COUNT
Across 98K ratings on 1 channel, Sunpak averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 98K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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