GRIPS CUSTOMERS & RESEARCH PARTNERS
Avanti Pro, a private label line owned by The Home Depot, Inc. (NYSE: HD), generated significant in-store momentum during the first eight months of 2026, according to Grips Intelligence data. The brand maintained a dominant 75.4% revenue share through homedepot.com, with an average product price of $9.15 across the tracked period. Most notably, Avanti Pro achieved 70.2% month-over-month revenue growth in the final months tracked, though this was partially offset by a 20.0% overall decline since the beginning of the year. Average pricing increased 20.0% in the most recent period, suggesting successful premium product positioning despite a 7.5% decrease in average price year-to-date.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Avanti Pro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Avanti Pro.
BY REVENUE
Avanti Pro sells 77% online and 23% offline. Online runs through 1 channel; offline through 1.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 92K ratings on 2 channels, Avanti Pro averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 92K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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