GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BASEUS generated virtually all of its revenue through Amazon, which accounted for 99.7% of the brand's retail share between January and May 2026. The brand's average product price stood at $42.26, with a notable 4.8% upward trend in average pricing over the tracked period from March to May 2026. Despite rising prices, BASEUS experienced a significant revenue decline of 20.7% over the same timeframe, suggesting potential demand sensitivity to price increases. Its top-priced product on Amazon, the Inspire XC1 Open Ear Clip-On Earbuds featuring Sound by Bose, commanded a premium price point of $125.78. These trends indicate that BASEUS faces a challenging balancing act between pricing strategy and revenue growth across its nearly exclusive Amazon retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BASEUS on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for BASEUS.
BY REVIEW COUNT
Across 327K ratings on 1 channel, BASEUS averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 327K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$124.20
Price
$805K
Revenue
$42.49
Price
$390K
Revenue
$98.91
Price
$329K
Revenue
$44.21
Price
$195K
Revenue
$68.63
Price
$185K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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