GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026, Mint Mobile generated 100% of its tracked offline revenue exclusively through Best Buy. The brand maintained an average product price of $22.21 across the quarter, with pricing trending upward by 3.4% over the period. Notably, Mint Mobile experienced a significant 26.2% month-over-month revenue surge during the quarter, signaling growing consumer demand. Among its top-selling SKUs at Best Buy, the Unlimited Phone Plan (3 Months of Wireless Service) appeared at multiple price points, ranging from $13.36 to $55.68, suggesting tiered promotional strategies. Despite the mid-quarter momentum, overall revenue declined 16.1% across the full Q1 2026 tracking period, indicating potential volatility in the brand's retail performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Mint Mobile on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Mint Mobile.
BY REVENUE