GRIPS CUSTOMERS & RESEARCH PARTNERS
BE SMART GET PREPARED, a brand of family-owned Total Resources International, Inc., demonstrates strong in-store performance with year-to-date revenue growth of 15.2% through August 2026, according to data from Grips Intelligence. Amazon dominates the channel mix with 78% of revenue share, while Lowe's accounts for the remaining 22% of offline retail sales. The brand's average product price of $17.10 has declined 11.9% over the tracked period, reflecting a strategic pricing adjustment that may be driving the 6.2% month-over-month revenue growth observed in the most recent reporting window. This combination of price reduction and revenue expansion suggests effective market positioning as the brand expands its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BE SMART GET PREPARED on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for BE SMART GET PREPARED.
BY REVENUE
BE SMART GET PREPARED sells 84% online and 16% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 82% in Aug.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 253K ratings on 2 channels, BE SMART GET PREPARED averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 253K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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