According to in-store data from Grips Intelligence, Behlen generated a combined revenue share split of 56% at homedepot.com and 44% at acehardware.com during the January to May 2026 period across these two tracked retailers. The brand's average product price stood at $151.80, reflecting a 3.2% overall increase during the tracked timeframe. Notably, Behlen experienced a significant revenue decline of 43.8% over the observed trend period, signaling potential demand softening or seasonal shifts. Despite the revenue downturn, average pricing trended upward with a 9.7% month-over-month increase in the most recent period, suggesting a possible shift toward higher-priced product mix. Home Depot remains the dominant channel for Behlen, capturing more than half of the brand's total revenue share across tracked retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Behlen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Behlen.
BY REVENUE
Behlen sells 55% online and 45% offline. Online runs through 1 channel; offline through 1. Online share has moved from 18% in Jan to 52% in May.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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