Home/Insights/Brands/BehlenProduct Intelligence - 2026 YTD USA

Behlen

300+

Products Sold, Jan to May 2026

10+

# Offline Stores

$152.20

Avg. Price

4.5

Avg. Rating

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Behlen Market Overview

According to in-store data from Grips Intelligence, Behlen generated a combined revenue share split of 56% at homedepot.com and 44% at acehardware.com during the January to May 2026 period across these two tracked retailers. The brand's average product price stood at $151.80, reflecting a 3.2% overall increase during the tracked timeframe. Notably, Behlen experienced a significant revenue decline of 43.8% over the observed trend period, signaling potential demand softening or seasonal shifts. Despite the revenue downturn, average pricing trended upward with a 9.7% month-over-month increase in the most recent period, suggesting a possible shift toward higher-priced product mix. Home Depot remains the dominant channel for Behlen, capturing more than half of the brand's total revenue share across tracked retailers.

Revenue Share by Channel
Data covers Home Depot, Ace Hardware

Behlen's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 41% from Mar to May.

Monthly revenue

Indexed values, 0-100

Behlen's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.

Average price

Absolute values in $

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Behlen's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Behlen on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Behlen's channels

REVENUE SHARE

Revenue distribution across tracked channels for Behlen.

Channels by revenue share

Distribution in %

Behlen's online vs offline revenue split

BY REVENUE

Behlen sells 55% online and 45% offline. Online runs through 1 channel; offline through 1. Online share has moved from 18% in Jan to 52% in May.

Revenue by channel

Share of total revenue across all channels

Online

55%

45%

Offline

Online share trend

Jan – May

Online channels

55%

HomeDepot.com

Offline channels

45%

Ace Hardware stores

Top products for Behlen

BY REVENUE

Ace Hardware
Ace Hardware
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

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