Home/Insights/Brands/BehlenProduct Intelligence - 2026 YTD USA

Behlen

200+

Products Sold, Jan to Aug 2026

4

# Offline Stores

$145.16

Avg. Price

4.5

Avg. Rating

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Behlen Market Overview

Behlen, a privately held, family-owned manufacturer headquartered in Nebraska since 1984, generated an average product price of $142.80 across in-store channels tracked by Grips Intelligence from January through August 2026. The brand's revenue is heavily concentrated on homedepot.com, which accounts for 72.1% of total sales, with acehardware.com representing the remaining 27.9% of channel share. While the most recent monthly period showed a 5.7% revenue increase, overall performance declined 20.8% since the beginning of the tracked data period. Average pricing remained relatively stable with a marginal 0.1% decrease in the latest month, though prices have risen 3.3% cumulatively since the start of the year-to-date analysis.

Revenue Share by Channel
Data covers Home Depot, Ace Hardware

Behlen's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Behlen's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.

Average price

Absolute values in $

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Behlen's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Behlen on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Behlen's channels

REVENUE SHARE

Revenue distribution across tracked channels for Behlen.

Channels by revenue share

Distribution in %

Behlen's online vs offline revenue split

BY REVENUE

Behlen sells 68% online and 32% offline. Online runs through 1 channel; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

68%

32%

Offline

Online channels

68%

HomeDepot.com

Offline channels

32%

Ace Hardware stores

Top products for Behlen

BY REVENUE

Ace Hardware
Ace Hardware
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

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