GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Kilz recorded an average product price of $24.18 across tracked retailers during Q1 2026 (January 1 – March 31, 2026). The brand's revenue distribution is heavily concentrated, with Ace Hardware commanding a dominant 86.8% share of total revenue, far outpacing Amazon at 7.0% and Home Depot at 5.7%. Kilz experienced modest overall revenue growth of 0.2% over the tracked period, signaling stable but relatively flat demand across these channels. Notably, average pricing saw a 2.6% decline over the quarter, suggesting competitive pricing pressure or promotional activity across retailers. These insights, sourced from Grips Intelligence, highlight Kilz's strong retail footprint at Ace Hardware while pointing to opportunities for expanded presence on Amazon and Home Depot.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 0% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Kilz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kilz.
