Kilz

Kilz Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Amazon, and Home Depot, Kilz demonstrates a highly concentrated retail footprint, with Ace Hardware commanding a dominant 82.7% share of the brand's revenue. Amazon and Home Depot account for a comparatively modest 9.5% and 7.2% of revenue share, respectively, highlighting Ace Hardware's outsized role in Kilz's distribution strategy. The brand's average product price sits at $25.13, though pricing has trended upward with a notable 16.8% increase over the tracked period. Despite rising prices, Kilz has experienced a 7.2% decline in overall revenue during the same window, suggesting potential volume softening as costs climb. These dynamics point to a brand navigating a shifting pricing environment while remaining heavily reliant on a single retail partner for the bulk of its sales.