GRIPS CUSTOMERS & RESEARCH PARTNERS
Bengal, a brand of City Group, a leading Bangladeshi conglomerate, generated revenue across three major in-store retail channels during the first eight months of 2026, according to Grips Intelligence. Amazon dominated the channel mix with a 51.9% revenue share, followed by lowes.com at 34.5% and acehardware.com at 13.3%. The brand's average product price increased 14.9% over the period, reaching $22.36 by the final tracked month, while overall revenue grew 19.0% since the start of the data range. Top-performing products included the Bengal Gold Roach Spray at $23.22 average price and the 3 Count Odorless Roach and Flea Killer Fogger at $24.01, reflecting strong pricing power across the portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bengal on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bengal.
BY REVENUE
Bengal sells 70% online and 30% offline. Online runs through 2 channels; offline through 2. Online share has moved from 33% in Apr to 78% in Aug.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 184K ratings on 3 channels, Bengal averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 184K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.23
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
