GRIPS CUSTOMERS & RESEARCH PARTNERS
Terro, a brand of privately-held Woodstream Corporation, demonstrated strong in-store retail performance from January through August 2026, with overall revenue growing 22.6% over the period according to Grips Intelligence data. Amazon dominates the brand's channel mix with 62% of revenue share, followed by Ace Hardware at 21.5%, while average product pricing increased 14.9% year-to-date to $10.61. The brand's pricing strategy varies significantly by retailer, with Amazon-exclusive products commanding premium prices up to $17.37, compared to entry-level offerings under $6 at Lowe's. Most recent monthly data showed continued momentum with 3.9% revenue growth and a 6.7% increase in average price, signaling strong consumer demand across multiple retail categories.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Terro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Terro.
BY REVENUE
Terro sells 64% online and 36% offline. Online runs through 2 channels; offline through 3. Online share has moved from 2% in Apr to 74% in Aug.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 3.19M ratings on 4 channels, Terro averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 3.19M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
