GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Better-Gro generates the majority of its revenue through Amazon, which accounts for 60.4% of its retailer revenue share, followed by Lowes.com at 37.0% and HomeDepot.com at just 2.6%. The brand's average product price stands at $9.25, though pricing has seen a notable decline of 29.2% over the tracked period. Better-Gro's overall revenue also experienced a downward trend, dropping 4.6% during the observed timeframe. Despite the pricing and revenue pressures, the brand maintains a strong two-retailer concentration with Amazon and Lowe's together representing over 97% of total revenue share. This heavy reliance on two primary retail channels presents both a focused distribution strength and a potential vulnerability for Better-Gro's market position.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Better-Gro on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Better-Gro.
BY REVENUE
Better-Gro sells 61% online and 39% offline. Online runs through 2 channels; offline through 1. Online share has moved from 16% in Jan to 56% in May.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 194K ratings on 3 channels, Better-Gro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 194K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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