GRIPS CUSTOMERS & RESEARCH PARTNERS
Better-Gro, the flagship brand of privately-held Sun Bulb Company, generated revenue primarily through Amazon (53.9% share) and Lowe's (43.4% share) during the January–August 2026 period tracked in-store and online. According to Grips Intelligence data, the brand experienced a notable 12.8% overall revenue decline across the monitored period, with average product pricing at $7.12 showing a modest 2.1% decrease year-to-date. Home Depot represented a minor revenue contributor at 2.7% share, while the most recent month saw an accelerated 15.4% revenue drop paired with a 5.3% price decline, signaling ongoing market headwinds. The competitive landscape remains dominated by its two primary retail partners, with minimal diversification beyond these channels limiting growth opportunities.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Better-Gro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Better-Gro.
BY REVENUE
Better-Gro sells 54% online and 46% offline. Online runs through 3 channels; offline through 1. Online share has moved from 7% in Apr to 62% in Aug.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 197K ratings on 3 channels, Better-Gro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 197K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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