GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pennington generated an average product price of $28.55 across five major retailers tracked between January and May 2026. Lowe's dominated as Pennington's leading retail partner, capturing 42.9% of the brand's total revenue share, followed by Home Depot at 23.4% and Amazon at 15.9%. Menards also proved to be a significant channel for the brand, accounting for 15.0% of revenue share, while Ace Hardware trailed at just 2.8%. During the tracked period, Pennington experienced notable overall revenue growth of 18.2%, signaling strong demand momentum heading into the peak spring season. The brand's average price saw a 24.4% overall decline during the March to May 2026 window, suggesting aggressive promotional activity or a shift toward lower-priced product mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pennington on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pennington.
BY REVENUE
Pennington sells 45% online and 55% offline. Online runs through 3 channels; offline through 3. Online share has moved from 66% in Jan to 37% in May.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 1.15M ratings on 5 channels, Pennington averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 1.15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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