GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across five major retailers, Better Living generated the majority of its revenue through Amazon, which accounted for a dominant 66.9% share, followed by Menards.com at 20.3% and Lowes.com at 9.2%. The brand's average product price during this period stood at $29.85, though pricing showed a downward trend with a 2.1% overall decrease. Revenue performance also faced headwinds, declining 12.1% over the tracked period, signaling potential challenges in maintaining sales momentum. Home Depot and Ace Hardware rounded out the retailer mix with smaller contributions of 2.4% and 1.2% respectively, indicating a highly concentrated distribution strategy. These trends suggest Better Living's market position is heavily reliant on Amazon while facing pricing and revenue pressure across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Better Living on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Better Living.
BY REVENUE
Better Living sells 66% online and 34% offline. Online runs through 2 channels; offline through 3.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 311K ratings on 5 channels, Better Living averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 311K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.99
Price
$364
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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