GRIPS CUSTOMERS & RESEARCH PARTNERS
Hookless, licensed to Hollander Sleep Products (which acquired the former exclusive licensee Keeco in March 2026), generated 0.3% overall revenue growth from January to August 2026 across in-store channels tracked by Grips Intelligence. The brand's e-commerce presence is heavily concentrated on Lowe's, which captured 49.5% of revenue share, followed by Amazon at 38.7% and Home Depot at 11.8% during the year-to-date period. Average product pricing declined 17.3% overall since the start of 2026, reflecting a competitive pricing environment across major retailers. A notable 20.9% month-over-month revenue drop occurred in the most recent tracked period, indicating recent market headwinds despite the modest year-to-date growth trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Hookless on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Hookless.
BY REVENUE
Hookless sells 51% online and 49% offline. Online runs through 3 channels; offline through 1.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 58K ratings on 3 channels, Hookless averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$42.49
Price
$6.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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