GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Bionic Steel generated an average product price of $40.03 across major retailers from January to May 2026, with Amazon commanding a dominant 74.5% revenue share. Home Depot followed as the second-largest channel at 12.4%, while Lowe's and Ace Hardware accounted for 7.6% and 5.5% respectively. The brand experienced impressive momentum during the March to May 2026 period, with overall revenue surging 186.6%. Average pricing also trended upward over the same window, climbing 8.5% as demand strengthened heading into the peak season. This multi-retailer distribution strategy, heavily anchored by Amazon, positions Bionic Steel as a notable competitor in its category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 188% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bionic Steel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bionic Steel.
BY REVENUE
Bionic Steel sells 94% online and 6% offline. Online runs through 3 channels; offline through 2. Online share has moved from 42% in Jan to 96% in May.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 684K ratings on 4 channels, Bionic Steel averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 684K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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