GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Black Flag recorded an average product price of $9.22 across five major retailers — including Ace Hardware, Lowe's, Amazon, Menards, and Home Depot — during Q1 2026 (January–March). Ace Hardware emerged as the dominant sales channel, capturing 40.7% of Black Flag's total revenue share, followed closely by Lowe's at 33.5% and Amazon at 21.3%. Together, these top three retailers accounted for over 95% of the brand's total revenue, indicating a highly concentrated distribution strategy. Notably, Home Depot represented just 1.9% of revenue share, suggesting significant room for growth at the nation's largest home improvement retailer. Black Flag's product pricing varied considerably by channel, with items on Amazon averaging up to $22.81 compared to entry-level products at Lowe's priced as low as $2.53, reflecting a wide range of consumer price points across retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 88% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Black Flag on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Black Flag.
BY REVENUE
