GRIPS CUSTOMERS & RESEARCH PARTNERS
Black Flag, owned by Spectrum Brands Holdings, Inc. (NYSE: SPB), demonstrated strong in-store momentum during the first eight months of 2026, according to Grips Intelligence data. The brand's overall revenue grew 24.0% across the tracked period, with Ace Hardware commanding the largest share at 46.9%, followed by Amazon at 21.2% and Lowe's at 18.0%. Average product pricing declined 6.7% year-to-date to $11.36, reflecting a shift in product mix toward lower-priced aerosol and foam offerings on Ace Hardware, while higher-ticket bug zappers and fogging equipment drove sales on other channels. The most recent month showed month-over-month revenue growth of 20.6%, signaling sustained demand despite the downward pricing pressure across the category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Black Flag on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Flag.
BY REVENUE
Black Flag sells 23% online and 77% offline. Online runs through 3 channels; offline through 3. Online share has moved from 3% in Apr to 20% in Aug.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 865K ratings on 5 channels, Black Flag averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 865K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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