GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Black Flag maintained an average product price of $10.44 across five major retailers tracked from January to May 2026. Ace Hardware led as the brand's top revenue channel with a 38.6% share, followed by Lowe's at 28.0% and Amazon at 21.4%, while Home Depot accounted for just 1.5%. Notably, Black Flag's revenue surged 108.7% over the March to May 2026 period, signaling strong seasonal demand. During this same window, the brand's average price rose 9.1%, suggesting a favorable mix shift toward higher-priced products. Together, these trends point to Black Flag's growing momentum across key home improvement and e-commerce channels heading into peak season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 130% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Black Flag on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Flag.
BY REVENUE
Black Flag sells 21% online and 79% offline. Online runs through 3 channels; offline through 3.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 942K ratings on 5 channels, Black Flag averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 942K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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