GRIPS CUSTOMERS & RESEARCH PARTNERS
Black Gold, owned by private horticultural company Sun Gro Horticulture, shows heavy retail concentration with in-store sales data from January to August 2026 revealing that Ace Hardware accounts for 76.1% of revenue share, followed distantly by Lowe's at 21.8% and Amazon at just 1.9%. The brand's average product price stands at $14.91, though pricing has declined 7.0% over the tracked period, with the most recent month showing a modest 0.4% price decrease. Revenue performance has been challenging, with a significant 42.4% overall decline since the beginning of the year according to Grips Intelligence data. Ace Hardware's product lineup emphasizes smaller pack sizes at lower price points, while Lowe's focuses on larger formats commanding premiums of $25 to $41, indicating distinct positioning strategies across retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Black Gold on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Gold.
BY REVENUE
Black Gold sells 24% online and 76% offline. Online runs through 3 channels; offline through 1.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 5.2K ratings on 3 channels, Black Gold averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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