GRIPS CUSTOMERS & RESEARCH PARTNERS
BLUBIRD, owned by private company RMX Industries Private Limited, generated in-store revenue equally split between Lowe's (43.4%) and Home Depot (43.3%), with Amazon accounting for 13.2% across the data period of January-August 2026, according to Grips Intelligence. The brand's average product price stood at $89.44, though pricing declined 15.9% over the tracked period, with notable SKUs ranging from $237.67 to $558.56 across its portfolio. Year-to-date channel distribution remained remarkably balanced between the two major home improvement retailers, signaling strong retail penetration in the in-store channel. Despite recent month-over-month revenue growth of 25.9%, overall performance showed a concerning 30.5% decline since the beginning of the tracking period, reflecting significant headwinds in the competitive market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BLUBIRD on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BLUBIRD.
BY REVIEW COUNT
Across 32K ratings on 3 channels, BLUBIRD averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$237.67
Price
$54K
Revenue
$545.95
Price
$34K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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