GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes.com, HomeDepot.com, and Amazon, BLUBIRD maintains a competitive retail presence with an average product price of $100.98. Lowes.com leads as the brand's top revenue channel with a 39.7% share, closely followed by HomeDepot.com at 37.4%, while Amazon accounts for the remaining 22.8%. Notably, BLUBIRD's average price decreased 27.2% over the tracked period, signaling potential promotional activity or a shift in product mix toward lower-priced items. The brand's revenue distribution across all three major retailers suggests a well-diversified omnichannel strategy, reducing dependency on any single platform. This balanced retail footprint, combined with its evolving pricing dynamics, makes BLUBIRD a brand worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BLUBIRD on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BLUBIRD.
BY REVIEW COUNT
Across 34K ratings on 3 channels, BLUBIRD averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$529.38
Price
$52K
Revenue
$579.51
Price
$45K
Revenue
$295.25
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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