GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Razor-Back generated an average product price of $59.82 across tracked retailers between January and May 2026. Home Depot dominates as the brand's primary retail channel, commanding an impressive 87.4% of total revenue share, followed by Ace Hardware at 10.3% and Lowe's at just 2.3%. This heavy concentration at Home Depot suggests a strong strategic retail partnership that significantly outpaces other channels. The brand's average price saw a modest 2.3% increase over the tracked period, indicating stable pricing power in the market. With products ranging from approximately $37.99 to $450.46 across retailers, Razor-Back maintains a broad price spectrum that appeals to both casual buyers and professional-grade customers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Razor-Back on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Razor-Back.
BY REVENUE
Razor-Back sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 133K ratings on 3 channels, Razor-Back averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 133K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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