Fabuloso

Fabuloso Market Overview

Fabuloso, owned by Colgate-Palmolive Company (NYSE: CL), demonstrated strong in-store performance across major retail channels from January through August 2026, with overall revenue growth of 21.0% during the measurement period. Amazon dominated the revenue share landscape at 53.7%, followed by Lowe's at 22.2% and Menards at 14.3%, reflecting the brand's significant presence in the online retail space. Average product pricing increased 19.9% overall, reaching $10.44 by the end of the analysis period, with notable variants priced between $10.73 and $10.98 across key retailers. The brand's most recent monthly performance showed continued momentum, with revenue growing 13.5% and average prices climbing 7.5% month-over-month. According to Grips Intelligence data, this pricing expansion paired with revenue growth suggests strong market demand and effective positioning across the competitive cleaning products category.