GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Border Concepts recorded an average product price of $13.99 across tracked retailers between January and May 2026. Ace Hardware dominated as the brand's primary retail partner, capturing 78.9% of total revenue share, while Home Depot accounted for the remaining 21.0%. Notably, the brand experienced a 12.5% decline in revenue over the tracked period, signaling potential challenges in maintaining sales momentum. Average pricing also saw a significant downward trend, dropping 20.8% overall, which may reflect promotional activity or shifts in product mix. These insights position Border Concepts as a brand worth monitoring closely as competitive dynamics evolve in its retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Border Concepts on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Border Concepts.
BY REVENUE
Border Concepts sells 21% online and 79% offline. Online runs through 1 channel; offline through 1. Online share has moved from 8% in Jan to 9% in May.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis