GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Boss maintained an average product price of $45.35 across five major retailers during Q1 2026 (January–March), with Amazon commanding a dominant 80.9% share of the brand's total revenue. Lowes.com followed as the second-largest channel at 9.8%, while Home Depot, Ace Hardware, and Menards combined accounted for the remaining 9.3% of revenue share. Notably, Boss experienced a significant 40.7% revenue decline over the tracked period, paired with a 31.8% drop in average price, suggesting increased promotional activity or a shift in product mix toward lower-priced items. The brand's heavy reliance on a single retailer for over four-fifths of its revenue presents both a concentration risk and an opportunity for growth across other retail partners. These trends indicate that Boss may be entering a transitional phase in its multi-channel retail strategy heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 41% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 32% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Boss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Boss.
BY REVENUE
