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Boss, owned by Hugo Boss AG (FWB: BOSS), demonstrates a highly concentrated in-store retail presence with Amazon commanding 69.2% of revenue share across the tracked period from January through August 2026, according to Grips Intelligence. The brand maintains a modest average product price of $32.47, though pricing has climbed 8.3% overall during the analysis window. Recent performance shows softening momentum, with revenue declining 1.5% since the beginning of the year and dropping 8.1% in the most recent month tracked. Despite the price increases, the brand faces headwinds in the competitive retail landscape where its dominance on a single platform creates vulnerability to market shifts.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Boss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Boss.
BY REVENUE
Boss sells 81% online and 19% offline. Online runs through 3 channels; offline through 3.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 243K ratings on 5 channels, Boss averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 243K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$0.99
Price
$21K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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