GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Boss maintained an average product price of $35.90 across five major retailers tracked from January to May 2026. Amazon dominated Boss's revenue share at 76.2%, far outpacing Lowe's at 12.9% and Home Depot at 4.4%, highlighting the brand's heavy reliance on a single retail channel. The brand experienced solid momentum during the period, with revenue growing 9.7% and average prices rising 6.8%, suggesting strengthening demand and pricing power. Ace Hardware and Menards rounded out the retailer mix with 3.5% and 2.9% revenue share respectively, indicating a long tail of smaller retail partners. Overall, Boss demonstrated healthy growth trends across its retail footprint, with both revenue and pricing trending upward in early 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Boss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Boss.
BY REVENUE
Boss sells 80% online and 20% offline. Online runs through 3 channels; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 291K ratings on 5 channels, Boss averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 291K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$0.99
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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