GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, John Deere generated the majority of its revenue through Lowe's, which accounted for 76.8% of total revenue share across tracked retailers between January and March 2026. Amazon followed as the second-largest channel at 11.6%, with Home Depot and Ace Hardware contributing 7.0% and 4.4% respectively. The brand's average product price during this period stood at $129.06, reflecting a diverse product mix ranging from affordable gardening tools to premium lawn tractors priced above $3,000. Notably, Lowe's dominance appears driven by high-ticket items such as riding lawn tractors and zero-turn mowers, while Amazon's share was supported by lower-priced maintenance kits and toys. This retailer concentration highlights John Deere's heavy reliance on a single retail partner for the vast majority of its tracked offline revenue during Q1 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 51% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for John Deere on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for John Deere.
BY REVENUE
