John Deere

John Deere Market Overview

According to in-store data from Grips Intelligence, John Deere generated the majority of its revenue through Lowe's, which accounted for 65.1% of total revenue share across tracked retailers including Amazon, Home Depot, and Ace Hardware between January and May 2026. Amazon followed as the second-largest channel at 26.3% revenue share, while Home Depot and Ace Hardware contributed a combined 8.5%. The brand's average product price sat at $85.33, though pricing varied dramatically across retailers, with Lowe's top-selling tractors averaging above $2,500 compared to Amazon's top sellers averaging under $50. Notably, John Deere saw strong overall revenue growth of 65.9% over the tracked period, signaling robust consumer demand heading into the peak outdoor season. Despite this growth trajectory, the most recent month showed a 7.2% revenue dip alongside a 4.1% decrease in average price, suggesting potential seasonal pricing adjustments or promotional activity.