GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes, Amazon, and Home Depot, Boutique demonstrated strong momentum with revenue growing 87.2% over the tracked period. Lowes.com dominated as the brand's primary retail channel, commanding a 63.4% revenue share, while Amazon and Home Depot split the remainder nearly evenly at 18.4% and 18.2% respectively. The brand's average product price settled at $4.09, though pricing saw a notable 47.0% decrease over the period, suggesting a shift in product mix or aggressive promotional strategies. Despite the lower average price point, the consistent revenue growth indicates significant volume increases across all three major retailers. This pricing and distribution dynamic positions Boutique as a competitively priced option gaining meaningful traction in the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 122% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 40% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Boutique on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Boutique.
BY REVENUE
Boutique sells 34% online and 66% offline. Online runs through 3 channels; offline through 1.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 9.6K ratings on 3 channels, Boutique averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 9.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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