GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to March 2026, Boutique demonstrated a notable revenue split across two major home improvement retailers, with Lowes.com commanding 61.0% of revenue share compared to Homedepot.com's 39.0%. During this period, the brand's average product price stood at $4.70, though it experienced a 16.5% overall decline in average pricing across the quarter. Boutique faced headwinds with an 18.2% drop in overall revenue during the tracked period, signaling potential market challenges. Despite the broader downward trend, the brand showed a modest 0.5% month-over-month revenue uptick in its most recent period, suggesting a possible stabilization. These dynamics position Boutique as a value-oriented brand navigating pricing pressures within the competitive home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Boutique on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Boutique.