GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March) across Home Depot, Lowe's, and Amazon, NuWallpaper holds a dominant revenue share at homedepot.com, which accounts for 78.8% of total brand revenue. Lowe's follows at 13.4% and Amazon trails at 7.8%, indicating the brand's heavy reliance on the home-improvement retail channel. The brand's average product price sits at $27.82, with a modest 0.7% price increase observed over the quarter. However, NuWallpaper experienced a notable 20.7% revenue decline across the tracked period, suggesting potential seasonal softness or shifting consumer demand. Pricing at Home Depot skews significantly higher on top-selling items, with several products listed near $55, nearly double the brand's overall average price point.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 21% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for NuWallpaper on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for NuWallpaper.
BY REVENUE
