GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, and Amazon, NuWallpaper maintains a strong retail presence with Home Depot commanding a dominant 71.0% share of the brand's revenue. Lowe's follows as the second-largest channel at 21.3%, while Amazon accounts for a modest 7.7% of total revenue. The brand's average product price sits at $28.61, though pricing varies significantly by retailer, with Home Depot listing top products above $50 compared to Amazon where bestsellers are priced closer to $22–$28. Notably, NuWallpaper experienced a 30.1% decline in revenue over the tracked period, suggesting potential seasonal softening or shifting consumer demand. This heavy concentration of sales through home improvement retailers underscores NuWallpaper's reliance on the DIY and home renovation shopping channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for NuWallpaper on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for NuWallpaper.
BY REVIEW COUNT
Across 137K ratings on 3 channels, NuWallpaper averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 137K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.99
Price
$3.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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