Roommates

Roommates Market Overview

Roommates, a division of York Wallcoverings backed by private equity firm Industrial Opportunity Partners, maintains a balanced in-store presence across three major retailers with Home Depot leading at 39.2% revenue share, followed closely by Amazon at 30.8% and Lowe's at 29.9%, according to Grips Intelligence data from January-August 2026. The brand's average product price stands at $23.50, though overall pricing has declined 4.8% since the start of the tracked period. Licensed character products—particularly Marvel, Disney, and Pokémon themed decals—dominate the top-performing SKUs across all channels, with price points ranging from $10.94 to $41.25 depending on product format. While the brand experienced modest month-over-month revenue growth of 6.9% in the most recent tracked period, year-to-date performance shows a 2.5% overall decline, indicating mixed momentum heading into the latter half of 2026.