GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Briggs generated an average product price of $93.46 across five major retailers tracked from January to May 2026. Menards.com dominated as the brand's primary retail channel, commanding an overwhelming 84.9% of total revenue share. The remaining revenue was distributed among homedepot.com (6.1%), acehardware.com (5.4%), Amazon (2.3%), and lowes.com (1.3%), indicating a highly concentrated retail strategy. Briggs experienced a notable 12.1% revenue decline over the March to May 2026 period, accompanied by a 10.0% decrease in average product price. This pricing pressure, with average prices dropping to $84.35 in the most recent month, suggests increased promotional activity or competitive dynamics affecting the brand's positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Briggs on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Briggs.
BY REVENUE
Briggs sells 10% online and 90% offline. Online runs through 3 channels; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 14K ratings on 5 channels, Briggs averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
