GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Briggs & Stratton generated an average product price of $21.12 across four major retailers — Home Depot, Lowe's, Menards, and Amazon — during the January to May 2026 period. Home Depot led as the brand's top revenue channel with a 34.2% share, followed by Lowe's at 25.4% and Menards at 22.6%, while Amazon trailed at 17.7%. Notably, Briggs & Stratton experienced strong overall revenue growth of 26.2% over the tracked period, signaling rising consumer demand. However, the brand's average price declined 14.6% over the same window, suggesting a shift toward lower-priced accessories and consumables or increased promotional activity. This combination of growing revenue alongside falling prices points to a volume-driven growth strategy for Briggs & Stratton heading into the 2026 outdoor season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Briggs & Stratton on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Briggs & Stratton.
BY REVENUE
Briggs & Stratton sells 60% online and 40% offline. Online runs through 3 channels; offline through 2.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 839K ratings on 4 channels, Briggs & Stratton averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 839K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$812.69
Price
$55K
Revenue
$830.66
Price
$50K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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