GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Toro generated the vast majority of its revenue through Lowes.com, which accounted for 92.6% of its retail share during Q1 2026 (January–March), followed by Ace Hardware at 5.8% and Amazon at just 1.6% across the three tracked retailers. The brand's average product price stood at $300.49 during the period, reflecting a diverse lineup spanning multiple price tiers. Notably, Toro experienced a significant revenue decline of 82.4% over the quarter, suggesting strong seasonal demand fluctuations typical of the outdoor power equipment market. At Ace Hardware, top-listed Toro products ranged from $459.00 to $979.00, indicating a premium positioning at that retailer compared to the overall brand average. These insights underscore Lowes.com's dominant role as Toro's primary retail channel, making it a critical platform for the brand's commercial performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 82% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 62% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Toro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Toro.
BY REVENUE
$779.00
Price
$1.39M
Revenue
