GRIPS CUSTOMERS & RESEARCH PARTNERS
Brita, owned by The Clorox Company (NYSE: CLX) in the U.S. and Canada, generated an average product price of $28.49 across in-store channels between January and August 2026, according to Grips Intelligence. The brand experienced significant revenue growth of 19.9% over the tracked period, though average prices declined 4.6% year-to-date, reflecting competitive pricing pressures. Amazon dominated the brand's revenue mix with a 97.6% channel share, with top-performing products ranging from $17.98 to $49.99 across water filters and dispensers. Recent monthly performance through August 2026 showed modest revenue growth of 0.2% against the previous month, paired with a 5.2% decrease in average price, indicating a focus on volume-driven sales momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Brita on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Brita.
BY REVIEW COUNT
Across 8.6M ratings on 2 channels, Brita averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 8.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.72
Price
$5.1M
Revenue
$49.99
Price
$2.42M
Revenue
$32.97
Price
$2.25M
Revenue
$37.98
Price
$1.35M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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