GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Brita's revenue is heavily concentrated on Amazon, which accounts for 97.8% of the brand's total revenue share across tracked retailers. The brand's average product price sits at $27.99, with pricing showing a modest 1.2% overall increase during the tracked period. However, Brita experienced a 4.0% revenue decline over the analyzed timeframe, suggesting some softening in consumer demand despite stable pricing. Among its top-performing listings on Amazon, price points range from $17.98 for standard replacement filters to $37.98 for its XL Water Filter Dispenser, indicating a diversified portfolio strategy across entry-level and premium offerings. This near-total reliance on a single retail channel presents both a streamlined distribution advantage and a notable concentration risk for the brand going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brita on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Brita.
BY REVIEW COUNT
Across 8.7M ratings on 2 channels, Brita averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 8.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.65
Price
$4.69M
Revenue
$37.98
Price
$2.63M
Revenue
$25.03
Price
$1.07M
Revenue
$49.24
Price
$787K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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