GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cardinal generated the vast majority of its revenue through Amazon, which accounted for 90.9% of total revenue share between January and May 2026, followed by Home Depot (3.8%), Lowe's (3.4%), and Newegg (1.6%). The brand's average product price during this period stood at $28.91. Cardinal experienced a notable revenue decline of 12.6% over the tracked period, signaling potential headwinds in consumer demand or competitive pressure. Meanwhile, the brand's average price also decreased by 3.8%, suggesting possible discounting strategies or shifts in product mix across its retail partners. These trends highlight the importance of monitoring Cardinal's pricing and channel performance in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cardinal on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cardinal.
BY REVIEW COUNT
Across 932K ratings on 4 channels, Cardinal averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 932K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.79
Price
$3.53K
Revenue
$33.72
Price
$2.87K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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