GRIPS CUSTOMERS & RESEARCH PARTNERS
Cardinal, owned by R.R. Donnelley & Sons Company, demonstrated strong in-store performance during the first eight months of 2026, with revenue surging 159.0% over the period according to data from Grips Intelligence. Amazon dominated the brand's revenue mix at 93.7%, while the average product price stood at $28.00 across tracked channels. Most notably, Cardinal saw dramatic momentum in the most recent tracked period, with revenue climbing 85.9% month-over-month, though average prices declined 21.0% overall as the brand shifted its pricing strategy. Secondary channels like Lowe's and Home Depot represented only 3.3% and 2.0% of revenue respectively, highlighting Cardinal's heavy reliance on Amazon's marketplace for online and offline distribution.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 173% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cardinal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cardinal.
BY REVIEW COUNT
Across 1.01M ratings on 3 channels, Cardinal averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.01M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$35.99
Price
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$17.43
Price
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Revenue
$15.28
Price
$278K
Revenue
$21.99
Price
$244K
Revenue
$21.70
Price
$189K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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