GRIPS CUSTOMERS & RESEARCH PARTNERS
Carson, a subsidiary of L'Oréal (Euronext Paris: OR), demonstrates strong in-store performance with an average product price of $13.56, though pricing has declined 4.3% overall since the beginning of 2026. The brand's revenue is heavily concentrated on Amazon, which captures 75.1% of channel share, while Office Depot and homedepot.com represent 21.6% and 3.2% respectively, according to data from Grips Intelligence covering January through August 2026. Overall revenue declined 1.5% since the start of the tracked period, indicating headwinds in the offline retail channel. Top-performing products range from budget-friendly options like the MiniBrite LED Magnifier at $9.97 to premium offerings such as the MicroBrite Microscope Kit at $18.99, reflecting a diversified price positioning strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Carson on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Carson.
BY REVENUE
Carson sells 77% online and 23% offline. Online runs through 2 channels; offline through 1. Online share has moved from 18% in Apr to 78% in Aug.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 304K ratings on 3 channels, Carson averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 304K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.99
Price
$216K
Revenue
$9.97
Price
$96K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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