GRIPS CUSTOMERS & RESEARCH PARTNERS
OttLite, owned by privately held Advantus Corp., demonstrates strong in-store and online performance across the data period of January–August 2026, with year-to-date revenue growing 23.2% according to Grips Intelligence. Amazon dominates the brand's revenue share at 67.7%, followed by Office Depot at 19.2% and Home Depot at 11.9%, indicating a heavy reliance on e-commerce channels for distribution. The average product price point sits at $61.26, with prices increasing 3.8% overall throughout the period despite a recent monthly dip of 8.8%. Product offerings span multiple formats including desk lamps averaging $50 and floor lamps reaching up to $139.99, positioning OttLite across both budget and premium segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for OttLite on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for OttLite.
BY REVENUE
OttLite sells 83% online and 17% offline. Online runs through 3 channels; offline through 1.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 78K ratings on 4 channels, OttLite averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 78K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.99
Price
$161K
Revenue
$51.31
Price
$60K
Revenue
$49.99
Price
$44K
Revenue
$159.99
Price
$41K
Revenue
$49.99
Price
$31K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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