GRIPS CUSTOMERS & RESEARCH PARTNERS
Cerrowire, a subsidiary of Berkshire Hathaway's Marmon Group (NYSE: BRK.A), demonstrates strong in-store retail performance with an average product price of $103.44 during the January-August 2026 period, according to data from Grips Intelligence. The brand maintains a dominant position on Home Depot at 66.4% of revenue share compared to Menards' 33.6% share across tracked channels. Overall pricing has increased 5.9% since the start of the year, reflecting strong market positioning despite a recent monthly dip of 5.9% in revenue. Top-performing SKUs range significantly in price, from portable power cables under $25 to bulk copper wire products exceeding $6,000, indicating a diverse product portfolio serving varied customer segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cerrowire on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cerrowire.
BY REVENUE
Cerrowire sells 67% online and 33% offline. Online runs through 1 channel; offline through 1.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 146K ratings on 2 channels, Cerrowire averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 146K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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