Vibe

Vibe Market Overview

Vibe, owned by private media company Penske Media Corporation, demonstrated strong in-store momentum during the first eight months of 2026, with revenue growing 17.8% over the period according to Grips Intelligence data. The brand's online retail presence is heavily concentrated on Amazon, which commands 51.6% of revenue share, followed by Home Depot at 42.8%, with an average product price of $120.37 across channels. Recent performance shows accelerating growth, with a 34.2% month-over-month revenue increase in the most recent tracked period, though average prices have declined 14.2% since the start of the year, suggesting a shift toward more competitively priced offerings. The majority of Vibe's product catalog focuses on gel memory foam and hybrid mattress options across multiple firmness levels, positioned in the affordable-to-mid-range segment. This diversified channel strategy and consistent year-over-year expansion indicates solid market traction in the competitive bedding category.