GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, CitriStrip generated an average product price of $29.58 across major home improvement retailers between January and May 2026. Home Depot led as the dominant retail channel, capturing 40.1% of CitriStrip's revenue share, followed by Ace Hardware at 33.0% and Lowe's at 26.9%. The relatively close split between Ace Hardware and Lowe's suggests a competitive positioning across mid-tier and large-format retail channels. Notably, the brand experienced an 18.2% decline in revenue over the tracked period, accompanied by a 12.8% decrease in average price, signaling potential promotional activity or shifting demand. These trends point to a brand navigating pricing pressures while maintaining broad retail distribution across the three largest home improvement retailers in the United States.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CitriStrip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CitriStrip.
BY REVENUE
CitriStrip sells 38% online and 62% offline. Online runs through 1 channel; offline through 2.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 25K ratings on 3 channels, CitriStrip averages 3.9★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.9
/ 5
From 25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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