GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Goof Off generated the majority of its revenue across five tracked retailers between January and March 2026, with Ace Hardware leading at 37.7% revenue share, followed by Home Depot at 30.8% and Lowe's at 22.3%. Amazon accounted for just 8.1% of revenue share, indicating that traditional hardware retailers remain the dominant sales channels for the brand. The average product price during this period was $8.46, reflecting an accessible price point across its product lineup. Notably, Goof Off experienced a 9.9% overall revenue growth during Q1 2026, signaling strong consumer demand heading into the spring season. Menards rounded out the retailer mix with a modest 1.2% share, highlighting the brand's concentrated distribution strategy among top-tier home improvement chains.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Goof Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Goof Off.
BY REVENUE
