GRIPS CUSTOMERS & RESEARCH PARTNERS
Goof Off, owned by private company W.M. Barr & Company, Inc., generated an average product price of $8.89 across in-store and online channels tracked by Grips Intelligence from January through August 2026. Revenue grew 11.3% over the period, with the most recent month showing 4.9% growth and average prices increasing 6.0% month-over-month. Ace Hardware led revenue share at 39.6%, followed by Lowe's at 29.7% and Home Depot at 19.8%, while Amazon and Menards captured the remaining 11% combined. The brand's top-performing products ranged from $5.02 to $28.60, with adhesive and paint remover formulations driving sales across major retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Goof Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goof Off.
BY REVENUE
Goof Off sells 31% online and 69% offline. Online runs through 3 channels; offline through 3.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 95K ratings on 5 channels, Goof Off averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 95K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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