GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Goof Off generates the largest share of its revenue through Ace Hardware at 36.8%, followed by Home Depot at 28.5% and Lowe's at 25.0%, while Amazon accounts for just 8.4% of sales. This heavy concentration in traditional hardware retailers highlights the brand's strong brick-and-mortar positioning, with the top three retailers combining for over 90% of total revenue. The brand's average product price sits at $8.64, reflecting an accessible price point across its portfolio. Notably, Goof Off's average price has trended upward by 8.5% over the March to May 2026 period, suggesting either strategic price increases or a shift in product mix toward higher-priced SKUs. Meanwhile, Menards represents a minimal footprint at just 1.3% revenue share, signaling a potential growth opportunity for the brand in the Midwest retail market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Goof Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goof Off.
BY REVENUE
Goof Off sells 36% online and 64% offline. Online runs through 2 channels; offline through 3.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 85K ratings on 5 channels, Goof Off averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 85K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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