GRIPS CUSTOMERS & RESEARCH PARTNERS
M-1 maintains a dominant position in in-store hardware retail, with Lowes.com commanding nearly 70% of revenue share according to data from Grips Intelligence covering January through August 2026. The brand's average product price of $7.45 has experienced a slight overall decline of 2.5% across the tracked period, while maintaining a diversified multi-channel presence that includes Ace Hardware, Home Depot, and Amazon. Recent month-over-month performance showed modest recovery with 2.1% revenue growth, though year-to-date results reflect a 3.9% overall decline, suggesting softening demand in the competitive hardware retail space. The concentration of revenue through Lowes.com underscores the critical importance of this single channel to M-1's business performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for M-1 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for M-1.
BY REVENUE
M-1 sells 10% online and 90% offline. Online runs through 3 channels; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 7.9K ratings on 4 channels, M-1 averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 7.9K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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