GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, M-1 generated revenue across four major retailers between January and May 2026, with Lowe's commanding the largest share at 56.2%, followed by Ace Hardware at 25.7%, Home Depot at 10.2%, and Amazon at 7.9%. The brand's average product price during this period stood at $7.93, reflecting accessible price positioning within its category. M-1 demonstrated strong growth momentum, with overall revenue increasing 18.0% over the tracked period. Lowe's and Ace Hardware together accounted for nearly 82% of M-1's total revenue, indicating a heavy reliance on home improvement retail channels. These insights highlight M-1's concentrated distribution strategy and upward sales trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for M-1 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for M-1.
BY REVENUE
M-1 sells 16% online and 84% offline. Online runs through 3 channels; offline through 2.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 7.7K ratings on 4 channels, M-1 averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 7.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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