GRIPS CUSTOMERS & RESEARCH PARTNERS
Goo Gone, owned by privately held PurposeBuilt Brands, Inc., demonstrates heavy reliance on Amazon, which captured 73.8% of in-store revenue share during the January-August 2026 period tracked by Grips Intelligence. The brand maintains an average product price of $12.66, with pricing remaining relatively stable across the analysis window, declining just 0.4% overall. Amazon-exclusive offerings command premium pricing, with select products reaching $21.99, significantly higher than the Lowe's portfolio average of approximately $9.18. Overall revenue grew a modest 5.4% since the start of the tracked period, though momentum slowed with a 0.6% decline in the most recent month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Goo Gone on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goo Gone.
BY REVENUE
Goo Gone sells 75% online and 25% offline. Online runs through 2 channels; offline through 3. Online share has moved from 3% in Apr to 78% in Aug.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 1.1M ratings on 4 channels, Goo Gone averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.92
Price
$1.61M
Revenue
$21.99
Price
$583K
Revenue
$15.38
Price
$560K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
