GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Coleman generated nearly half of its revenue through Amazon (49.3% share) between January and May 2026, followed by homedepot.com (22.6%) and lowes.com (16.3%) across five tracked retailers. The brand's average product price stood at $40.05, reflecting a broad range of price points from budget-friendly items under $30 to premium offerings exceeding $600. Coleman's revenue grew 32.3% over the March to May 2026 period, signaling strong seasonal momentum heading into summer. Average prices also trended upward, rising 14.8% during the same timeframe. This combination of accelerating sales and rising prices suggests robust consumer demand and potential pricing power for Coleman across major online retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Coleman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Coleman.
BY REVENUE
Coleman sells 87% online and 13% offline. Online runs through 3 channels; offline through 3. Online share has moved from 42% in Jan to 92% in May.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 3.87M ratings on 5 channels, Coleman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.87M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.15
Price
$874K
Revenue
$64.99
Price
$414K
Revenue
$603.75
Price
$398K
Revenue
$479.99
Price
$295K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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