GRIPS CUSTOMERS & RESEARCH PARTNERS
Coleman, a subsidiary of Newell Brands (NASDAQ: NWL), demonstrates significant in-store retail concentration with Amazon commanding 63.6% of revenue share year-to-date, according to Grips Intelligence data from January through August 2026. The brand maintains an average product price of $52.46, though pricing declined 4.5% in the most recent tracked period, with overall revenue dropping 10.9% since the beginning of the year. Home Depot and Lowe's represent the brand's secondary channels at 16.7% and 12.9% revenue share respectively, while smaller retailers including Ace Hardware and Menards each capture 3.4% of sales. The competitive landscape shows Coleman competing across multiple price tiers, from budget-friendly coolers around $75 to premium inflatable hot tubs exceeding $600 on major retail platforms.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Coleman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Coleman.
BY REVENUE
Coleman sells 92% online and 8% offline. Online runs through 3 channels; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 3.57M ratings on 5 channels, Coleman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.57M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$596.80
Price
$248K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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