GRIPS CUSTOMERS & RESEARCH PARTNERS
Cooluli, owned by private Brooklyn-based MM Products Inc., achieved 44.9% year-to-date revenue growth from January through August 2026 according to Grips Intelligence in-store data tracking. The brand's average product price climbed 27.6% over the period, reaching $76.79, with pricing acceleration of 17.0% in the most recent month tracked. Amazon dominates the channel mix at 90.5% of revenue share, with Home Depot comprising the remaining 9.5% of tracked offline sales. The brand's portfolio shows price stratification across its retro mini fridge line, ranging from under $50 to over $127, supporting the significant pricing momentum during this growth phase.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cooluli on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cooluli.
BY REVIEW COUNT
Across 800K ratings on 2 channels, Cooluli averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 800K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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