GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cricut generated 98.1% of its revenue through Amazon between January and May 2026, with Home Depot accounting for just 1.1% of sales. The brand's average product price stood at $53.75, though this figure decreased by 10.3% over the tracked period, signaling a notable shift toward lower-priced items or increased discounting. Revenue also declined 8.3% during the same window, suggesting softening demand despite the brand's strong retail presence. Cricut's top-selling bundles on Amazon ranged from approximately $272 to $600, while Home Depot listings skewed toward premium bundles priced between $477 and $590. These trends point to a brand navigating pricing pressure while remaining heavily concentrated in a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cricut on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cricut.
BY REVIEW COUNT
Across 5.1M ratings on 2 channels, Cricut averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 5.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$396.41
Price
$2.2M
Revenue
$299.00
Price
$2.11M
Revenue
$259.99
Price
$2.02M
Revenue
$202.20
Price
$935K
Revenue
$579.00
Price
$581K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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