Cricut

Cricut Market Overview

According to in-store data from Grips Intelligence, Cricut generated 99.4% of its revenue through Amazon between January and March 2026, making it the brand's dominant retail channel. During this period, Cricut's average product price stood at $64.18, though pricing saw a significant 29.1% decline over the quarter. Revenue performance also faced headwinds, dropping 50.8% over the same timeframe, signaling potential challenges in consumer demand or shifting market dynamics. Despite the overall downward trend, Cricut's top-listed products on Amazon ranged from $274.87 to $599.99, indicating a continued presence in the premium segment. These insights highlight a critical period for the brand as it navigates pricing pressures and revenue contraction in a competitive landscape.