GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Crucial generated the majority of its offline revenue through Best Buy, which accounted for 87.1% of total revenue share between January and March 2026, with Newegg capturing the remaining 12.9%. During this period, the brand's average product price stood at $197.39, reflecting a diverse range of price points across retailers. Notably, Crucial experienced a strong overall revenue growth of 16.3% over the quarter, signaling healthy demand across its tracked retailers. However, average pricing saw a 3.9% decline over the same period, suggesting competitive pricing pressure or a shift toward more affordable product mixes. These insights, covering Best Buy and Newegg, highlight Crucial's dominant retail positioning and evolving pricing dynamics in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 16% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Crucial on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Crucial.
BY REVENUE