GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Best Buy, Newegg, and Amazon, Crucial maintained an average product price of $225.54. Best Buy dominated as the leading retailer for Crucial, capturing 60.5% of total revenue share, followed by Newegg at 28.6% and Amazon at a notably smaller 10.8%. During this period, Crucial experienced a significant average price increase of 28.8%, suggesting a shift toward higher-value product sales. Despite the rising prices, overall revenue declined by 65.6%, indicating potential volume challenges for the brand across tracked retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 65% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 30% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Crucial on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Crucial.
BY REVENUE
Crucial sells 40% online and 60% offline. Online runs through 2 channels; offline through 1. Online share has moved from 22% in Jan to 79% in May.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 448K ratings on 3 channels, Crucial averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 448K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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